Upon being introduced, we will arrange a quick call to learn more about your property and why you’re selling. We will provide information about our team and schedule a more thorough conversation in the listing presentation.
OUR LISTING PHILOSOPHY
OUR LISTING PROCESS
We prepare a comparative market analysis using recent, relevant sales in your specific area, current inventory, and property condition. We'll walk you through the comps and our reasoning, and the final number is a conversation, not a formula handed to you.
Homes in Palo Alto may sell in as quickly as a week, provided we do our job in terms of marketing, exposure, and ultimately price guidance. However, markets change, as do days on market. If you're interested in learning more, please contact us
This depends on the property and the market segment. In our experience, some updates return their cost and some don't. We'll walk your home with you and give you a candid read on what's worth doing versus what isn't, then leave the decision to you.
Yes, we handle marketing costs and work with a team of professional videographers, photographers, graphic designers, social media experts, and more to position your house in the best possible light.
We bring a data-forward approach into how we price, market, and negotiate — current comps, inventory levels, and transaction history inform every recommendation we make. Technology supports our judgment here — it doesn't replace the comps, the walkthroughs, or the conversations that actually inform a decision.
As much as you want to be. We lay out the data, options, and trade-offs at each stage, and the call is always yours—whether that's pricing, offer terms, or timing.
